Arturo is an AI-driven property intelligence company transforming how insurers assess risk through machine learning and geospatial data. Despite the strength of its technology and team, Arturo’s previous brand lacked distinction. While functional, it didn’t communicate the company’s unique value or set it apart in a competitive market.

As Arturo entered a new phase of growth and industry leadership, it needed more than a facelift. Ronik created a cohesive brand system that aligned with its strategic evolution, resonated with its core audiences, and equipped the team to project a sharper, more authoritative narrative—one that signals expertise, builds trust, and distinguishes Arturo as a category leader.

In close collaboration with Arturo’s marketing leaders and strategy partner, Flo. Marketing, we internalized their audience research, positioning, and brand strategy, and developed a deep understanding of the industry and its trajectory. In order to deliver a fresh and unique persona while tackling marketing pain points, we built a design language grounded in the company’s technology, software, and its trail-blazing and energetic personality.

Drawing on themes of topography, aerial map views and the intelligence of the Arturo software, we created a sleek, modern visual system anchored by a black and white palette with electric pops of color and gradient accents, a dynamic typographic palette, and a refreshed logo. Custom 3D imagery representing Arturo’s “trifecta” logo concept and a collection of patterns and graphical motifs inspired by the product give the brand depth and dimension.

Informed by the team’s marketing strategies and communication needs, our brand toolkit evolved to address use cases and included template and asset creation across video, display ads, social, print, product UI, and physical spaces. We codified the final brand system and design language in a comprehensive brand guide, providing clarity, structure, and creative confidence for the marketing team to initiate new campaigns and scale into the future.

A major moment in the midst of the Arturo rebrand was their participation in the PLRB Claims Conference, the insurance industry’s biggest annual expo. We capitalized on this high-visibility, first opportunity to bring the updated brand to the world and infused sales strategy with the new visual identity.

We created a unique set of designs for their physical space, resulting in an immersive environment where the geometry and patterns of the brand made technology tangible, and made Arturo stand out from the crowd. Every element of the booth, from backdrop to screen graphics to LED lighting—along with new custom sales sheets, business cards, and branded apparel—worked in tandem for a standout, memorable, brand-building experience.

Since launch, the flexible and vibrant new identity has become a cornerstone of Arturo’s communications—leaving a strong impression on partners, prospects, and peers alike. Internally, it has brought renewed confidence and cohesion, with a system that’s easy to use and powerfully aligned with the company’s vision, offering, and attitude. As Arturo builds new partnerships and sharpens its position in the industry, the brand now serves as a unifying force across teams—fueling alignment, accelerating go-to-market efforts, and reinforcing trust at every stage of the customer journey.

With a clearer, more compelling articulation of who they are and what they offer, Arturo is better equipped to stand out in a crowded market, attract high-value clients, and drive business forward.