
Arturo
A robust brand identity for an InsurTech innovator
- Strategy
- Visual Identity
- Design
- 3D
- Animation
To support its evolution from emerging player to industry leader, Arturo partnered with Ronik to create a bold new visual identity—one built to capture attention, communicate technical sophistication, and give the company the flexibility it needed to scale.
Arturo is an AI-driven property intelligence company transforming how insurers assess risk through machine learning and geospatial data. Despite the strength of its technology and team, Arturo’s previous brand lacked distinction. While functional, it didn’t communicate the company’s unique value or set it apart in a competitive market.
As Arturo entered a new phase of growth and industry leadership, it needed more than a facelift. Ronik created a cohesive brand system that aligned with its strategic evolution, resonated with its core audiences, and equipped the team to project a sharper, more authoritative narrative—one that signals expertise, builds trust, and distinguishes Arturo as a category leader.

In close collaboration with Arturo’s marketing leaders and strategy partner, Flo. Marketing, we internalized their audience research, positioning, and brand strategy, and developed a deep understanding of the industry and its trajectory. In order to deliver a fresh and unique persona while tackling marketing pain points, we built a design language grounded in the company’s technology, software, and its trail-blazing and energetic personality.

Drawing on themes of topography, aerial map views and the intelligence of the Arturo software, we created a sleek, modern visual system anchored by a black and white palette with electric pops of color and gradient accents, a dynamic typographic palette, and a refreshed logo. Custom 3D imagery representing Arturo’s “trifecta” logo concept and a collection of patterns and graphical motifs inspired by the product give the brand depth and dimension.


Informed by the team’s marketing strategies and communication needs, our brand toolkit evolved to address use cases and included template and asset creation across video, display ads, social, print, product UI, and physical spaces. We codified the final brand system and design language in a comprehensive brand guide, providing clarity, structure, and creative confidence for the marketing team to initiate new campaigns and scale into the future.


“Ronik went above and beyond in understanding what we do, and that's what made the difference. Plenty of agencies can make a beautiful design, but Ronik made it a priority for the design to make sense and be cohesive for our industry and product — be it spending time reading market research we provided or participating in calls to explain the industry, all the while exercising the most simple but powerful tool there is: curiosity.”
Rhea Turakhia,
Product Group
A major moment in the midst of the Arturo rebrand was their participation in the PLRB Claims Conference, the insurance industry’s biggest annual expo. We capitalized on this high-visibility, first opportunity to bring the updated brand to the world and infused sales strategy with the new visual identity.
We created a unique set of designs for their physical space, resulting in an immersive environment where the geometry and patterns of the brand made technology tangible, and made Arturo stand out from the crowd. Every element of the booth, from backdrop to screen graphics to LED lighting—along with new custom sales sheets, business cards, and branded apparel—worked in tandem for a standout, memorable, brand-building experience.

“Working with Ronik was a game-changer for Arturo. They truly understood our company’s personality and helped us bring it to life through a comprehensive rebrand. From redefining our visual identity to creating beautifully designed templates and decks, their creative expertise shone through at every stage. Ronik also helped us figure out our identity for events, ensuring our presence was consistent, engaging, and reflective of who we are.”
Irene Kwon,
Senior Product Marketing Manager

Since launch, the flexible and vibrant new identity has become a cornerstone of Arturo’s communications—leaving a strong impression on partners, prospects, and peers alike. Internally, it has brought renewed confidence and cohesion, with a system that’s easy to use and powerfully aligned with the company’s vision, offering, and attitude. As Arturo builds new partnerships and sharpens its position in the industry, the brand now serves as a unifying force across teams—fueling alignment, accelerating go-to-market efforts, and reinforcing trust at every stage of the customer journey.
With a clearer, more compelling articulation of who they are and what they offer, Arturo is better equipped to stand out in a crowded market, attract high-value clients, and drive business forward.



“The results have been nothing short of extraordinary. We consistently hear from people—both at events and in general—about how much they love our designs. The updated branding has not only elevated our visual appeal but has also strengthened how we connect with our audience. Ronik’s work has been instrumental in making Arturo stand out and truly memorable.”
Irene Kwon,
Senior Product Marketing Manager
One Earth
Geospatial platform for global conservation and climate action