JFK Terminal 4
A digital ecosystem for New York’s largest airport terminal
- Social Media
Terminal 4 is the only privately-owned terminal in New York’s JFK Airport. After undergoing a fresh, friendly rebranding, JFKIAT tasked Ronik with envisioning a new digital experience to meet the needs of their many growing audience groups.Visit site
Terminal 4 is the only privately-owned terminal in New York’s JFK Airport. After undergoing a fresh, modern rebranding, T4 tasked Ronik with envisioning a new digital experience to meet the needs of their many growing audience groups. We created a new website from the ground up to reflect the T4’s mission to “Guide & Delight.”
An effective T4 website would need to clearly guide customers while reflecting the terminal’s warm, helpful personality, and vibrant, delightful visual branding. On the operations front, the staff and marketing team needed a flexible tool that could easily be updated for rapidly changing messaging needs, and that would ultimately help them to better do their jobs: serving the T4 customer.
A thorough Research & Discovery process gave us insights into the pain points and needs of the many types of travelers and terminal staff. These insights guided us from UX and design through copywriting, content creation, and development.
The new site launch marked the beginning of our ongoing partnership with Terminal 4. We've continued to expand the site, monitor analytics, launch digital directory kiosks across the terminal, design and develop a video wall in the Arrivals hall, create content for the travel- and NYC-focused blog, and more. Ronik supports the T4 teams and ensures the digital and in-terminal digital experiences run smoothly, continuing to Guide & Delight.
Ronik designed and implemented touch-screen directory kiosks throughout the terminal. The content and UX of the T4 website was adapted to meet the needs of an en-route traveler.
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