We created the new branding, app design and marketing design for Tycoon, a simple income tracking app for freelancers. We worked closely with the Tycoon team to build a brand that embodied what it means to be an empowered, creative freelancer in control of their financial workflow.
The marketing message and visual language of Tycoon aims to connect with the emotional side of users, showing freelancers a stress-free, empowered lifestyle achievable with Tycoon. One clear example of this approach is the marketing site we designed and developed.
The logomark we developed is inspired by global currency, and the hummingbird represents the constant motion and ambition of a modern Tycoon.
We also designed a custom version of the typeface Raleway to accommodate the app’s unique needs. You can download RT Raleway here.